How to Create a Brand Style for Your Website
A good brand style is your website’s business card. It gives a professional look and helps visitors remember your brand. In this article, we explain in simple steps how to create a brand style for your website.
1. What is a brand style and why is it important?
A brand style is the visual identity of your brand. It includes things like colors, fonts, and images that together create a recognizable look and feel. With a strong brand style:
- Your website looks professional.
- Visitors recognize your brand more quickly.
- You come across as trustworthy.
2. Choose your colors
Colors say a lot about your brand. Use 2–3 primary colors that fit the image you want to project. For example:
- Dark blue for reliability.
- Orange for creativity.
- Light blue as a supporting color.
Tip: Try a tool like Coolors to create a beautiful color palette.
3. Choose your fonts
Fonts determine how text on your website feels. Use a maximum of two for a professional appearance:
- A bold font for headings (e.g., Poppins).
- An easy-to-read font for body text (e.g., Lato).
Note: Make sure the font size is large enough to be easily readable.
4. Add visuals
Images and icons make your website lively. Make sure they:
- Are high quality.
- Are consistent in style (e.g., all with a soft filter).
- Fit your brand.
Clear illustrations and rounded icons can work very well here.
5. Create a clear structure
A good design is not just beautiful, but also easy to use. Think about:
- An organized homepage with a clear slogan and buttons like “Start Now.”
- A fixed menu with logical links (e.g., Home, About Us, Contact).
- Enough white space so everything remains easy to scan.
6. Create a style guide
A style guide helps you keep your brand style consistent. This is a document where you define:
- Your colors (with exact codes, e.g., #3498DB for light blue).
- Your fonts (and their sizes).
- Examples of buttons and other elements.
Example
If we apply these steps, the brand style might look like this:
- Colors: Dark blue (#2C3E50), Light blue (#3498DB), Orange (#E67E22).
- Fonts: Poppins for headings, Lato for body text.
- Visuals: Modern illustrations and simple icons with rounded corners.
- Structure: An organized homepage with a clear call-to-action.
7. Test and improve
Finished creating your brand style? Test it on different devices. Ask for feedback from others and adjust where necessary.
With these steps, you’ll create a brand style that’s not only beautiful but also truly works for your website. Good luck building your own unique brand identity!
